A home in Israel for premium baby brands.

NINA is an Israeli distributor for a small number of premium baby brands. We import, present and care for each one as if it were our own.

Write to us

Why Israel

183,678 babies were born in Israel in 2025.

2.88 children per woman. The highest fertility rate in the OECD, more than double the OECD average of 1.41.

10.3 million people. A small, connected market where parents talk, compare and recommend.

Sources: Israel Central Bureau of Statistics, September 2026. OECD, Society at a Glance 2024.

What NINA does for your brand

Import and compliance: We handle import, customs, Israeli standards testing and Hebrew labelling, so your products reach the shelf correctly.
A boutique, not a marketplace: Your collection is shown in a calm, curated store, photographed with care and described in Hebrew in your brand’s own spirit.
Marketing in Hebrew: Content, social media and launches made for Israeli parents, aligned with your brand guidelines.
Care after the sale: Customer service, returns and warranty handled locally, in Hebrew, so your customers are never left waiting.

What we look for

Design that lasts

Quiet, considered pieces that still look right in ten years.

Materials you can stand behind

Certified where it matters: OEKO-TEX, GOTS, EN 71 and the standards your category asks for.

Things families keep

Objects that are passed on to the next baby, not thrown away after the first.

A long view

A team that wants a lasting partnership and to grow in Israel step by step.

From the founder

NINA began with a simple belief: the things we choose for a baby can be more than useful. They become part of a family’s story, kept and passed on long after the baby outgrows them.

We are looking for a few premium brands that make things this way, and we want to give each of them a careful, long-term home in Israel.

Eden Brosztein LeviFounder, NINA

To start a conversation, write to

brands@ninababy.co.il